Dipset star Juelz Santana is launching his own clothing line said to be based on his own personal taste. The clothing line will be called RoyElz launching sometime this winter.

Reportedly modeled after Santana’s own personal style and rock star look, RoyElz will be designed by Mr. Slim Mils and will make it’s debut at the famed Magic’s Fall Marketplace convention in Las Vegas this February. The line was slated to be unveiled next week at Magic’s Spring Marketplace but was pushed back due to a family member’s terminal illness.

The line, which the Harlem-born rapper has been preparing for some time, will be a family affair with his mother, Deborah James, and aunt, Laura Tyler, helping with the business.

“My Sister, Juelz, and I are extremely excited about the line,” says James, president of the company. “We are looking forward to the launching of RoyElz and seeing it in stores soon.”

Source: SOHH